Using Data to Drive Customer Loyalty and Profits
Posted by admin at 17:12 | Filed In Customer Service Tools
Many businesses collect data on their customers, some do it without technology. For instance, a small business person might get to know his or her customers and figure out how to make more money in satisfying their needs and desires. Perhaps they do this without thinking, maybe the are consciously strategizing and analyzing it all in their heads. Still, collecting data and using correct customer modeling can increase profits.
It is important to collect data on customers, but merely collecting it is not enough, and it is very easy to make false assumptions of the data if you are not careful. I think that no other book I have read illustrates this more than:
"Customer Connections - New Strategies for Growth" by Robert E. Wayland and Paul M. Cole -1997.
The authors work very hard to carefully analyze the data collected in a serious of real life business case studies. A car wash, MCI, UPS, and Wachovia Bank. Then using high-tech tools, they figure out exactly how to use the data to increase sales, customer loyalty and profits. This allows more time to concentrate on the best customers, attract more like them and affect the bottom line.
The question is are you ready to start thinking of your business in logical terms and to throw away the emotion for just a moment and consider all you are missing? How committed are you to success in your business and pleasing your customer so they come back for more and tell all their friends? I recommend this book for all businesses large or small.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
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