The Fortune Is In the Follow-Up
Posted by admin at 10:17 | Filed In Customer Service Tools
One of the reason businesses lose customers is the lack of a customer contact strategy. When customers buy your product or use your service, they are being loyal to you. In turn, you have to be loyal to them. Consumers are bombarded with 1000s of advertisements each day showing new products and alternatives to what they currently have. From TV Ads to radio ads to magazines to newspapers to billboards, consumers are given new choices every single day. While consumers enjoy new choices and options, what they enjoy even more is the comfort of knowing that they person or company they are doing business with is helpful, resourceful and sincere. Consumers have demonstrated that they will even pay a higher price in order to get these important qualities from their business counterparts.
Unfortunately, business owners spend tons of marketing funds investing in various forms of media and lead generation and after they get leads, they fail to follow up and establish a relationship with the lead. You always have to remember that over 80% of today consumers are in research mode. However, this 80% represent future potential customers for you. By visiting your store, filling out a contact form, or accepting an invitation from you, they are expressing a desire that they are interested in your products or services. But they are not convinced at this time that you want to buy your product or use your services. This is your job. Your job is to prove to your prospect without an iota of doubt that you are the best person for the job. This can only be done by demonstrating professionalism, integrity, business ethics, knowledge of your product and service, and an open desire to be helpful.
Below are a few important ways you can do this:
1) Follow up with a Nice Meeting You letter immediately after a meeting or telephone appointment. This letter should not be a sales letter, just a short note saying that it was a pleasure meeting you.
2) Send A Gift Certificate To Your Business while your client is in the decision mode
3) Start an email marketing newsletter on a monthly or bi-weekly basis that offers valuable information in your industry as well as inform your customers of promotions, new products, coupons, and specials (i.e mortgage tips offered by www.bestrateforbuyers.com)
4) Send a Thank You letter after making a deal with the client. Thank them for the opportunity and reassure them that they will not regret choosing you
5) If you see an opportunity to help a client out, do it. Do not hesitate.
6) Most importantly, be genuine and truly want to make a difference in your industry. Set yourself apart. Make your clients enjoy working with you so much and they keep on referring you to others.
Remember, businesses do not sell to business nor do businesses sell to people. Always, People sell to People.
Guerrilla Marketing Coach
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