How to Give Bad News - Choose Your Words | Customer Service Tools


Weve all heard the old adage, If you cant say anything nice, dont say anything at all. But there are times where, in order to be honest and up front about what you can offer a customer; you have to say something that isnt so nice.

The key to giving bad news is finding a nice way to say it. Give the customer a glass that is half full instead of half empty- technically it is the same amount of juice, but the way you present it can make all the difference.

Here is a situation to consider: A customer would like to return a defective item but the allotted return timeframe with your store has passed. The item has a warranty through the manufacturer, but not through your store. You can either tell the customer:

Im sorry, but we are unable to process that return since it is passed our return policy timeframe. Please contact the manufacturer for warranty information. Im sorry for any inconvenience.

Or

While the return timeframe for our store has passed, the manufacturers warranty is still in effect for your item. I would be happy to research this further for you and provide you with any information needed to resolve the issue. Have you spoken with the manufacturer regarding this matter?

Both statements contained the same basic information, but in the first example there was no offer to assist, no assurance to the customer that you were concerned about their issue. While the first statement offered apologizes, it offered no service. The second statement did not have to rely on apologizes since it was presented as assistance instead of as bad news.

This is not to say you should never apologize. Apologizing is important if the customer is upset, hurt, angry, confused, or just downright not feeling good. Dont apologize because you offer nothing, apologize because you understand the customer is upset and you know how frustrating it can be, after all, you DO know what its like to be an inconvenienced customer.

In order to present bad news to a customer in a positive manner, you will have to see the situation in a positive light. So before you can be effective in Customer Service, you must evaluate your own glass of juice. If you can see something good about each situation that occurs, then you will truly be able to help those around you see good in even the most difficult situations.

Positive people are the best people to have in all sections of business, not just in customer service. With a positive tone and a willingness to help, your customers will frequent your business again and again.

~:Taking care of business really means understanding people. Lola has worked in areas of Customer Service for nearly a decade, including CSR Training Coordinator at a major dot com. Her articles will show how every moment can be an opportunity to provide better service to the people around you.:~

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